adidas NMD Launch

Copywriting: Campaign Concept, Sell-in, Video Edit Direction, Campaign Messaging, Influencer briefs, Social Copy for Brand and All Partners, Website, Email, Fliers, Bios, Invites

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adidas and Roundhouse brought together talented Creators from the past and present in order to inspire the future.

Legendary street photographers Estevan Oriol and Jonathan Mannion led up-and-comers on nomadic journeys through the nocturnal cityscapes of LA and NYC, collaborating to capture unique POVs of the city that were debuted at digital gallery shows the next day.

Animators remixed in situ product shots from photographers for a lookbook of the future. Followers got to see new looks into the creative process of their favorite artists as well as tours of LA and NYC through the lenses of nomadic shooters--giving adidas credit as true sponsors of the creative process.

The campaign has garnered over 10.9 million organic impressions, spreading the message to the creative community that adidas is inspiring and fueling the next creative wave.