Osmo - Muahahaha

Copywriting: Concepting, Sell-in, Headlines, Script work, VO direction, OOH, Digital, Social, OLV

Fort West won this work from Osmo with a really fun campaign based on the idea of parents being evil geniuses bent on lovingly tricking their kids into learning by making them think it’s fun. This 360° campaign featured Osmo’s educational kids game, but spoke as a parent, to other parents. Everything needed a specific type of satyrical wink and conspiratorial nudge, while setting up the campaign tagline, which was the classic evil genius laugh — Muahahaha.