Nike Kids
Copywriting: Creative Direction, Concepting, Game Development, Sell-in, Scripting, Social, OLV
We started Nike Playlist Season 11 and Nike Sports Lab S1 Ep 6 knowing that Gen Alpha finds sport too competitive, and have become the least active generation in history. A big yikes for Nike—the biggest sport brand in the world.
Our challenge (and success) was putting play and sport back together, and getting this young generation of kids up and moving.
Playlist: S11 —
Playlist: S11 —
All Episodes & Shorts
Wanna click through everything? Perfecto.
Sports Lab —
Sports Lab —
Sports LAb | S1 Ep 6
I jumped on as lead writer to help evolve the existing world, dial up the weird, and add in more comedy—all while celebrating the 50th Anniversary of the Nike brand.