dame 6

Dame 6

Copywriting: Concept, sell in, audience research, product messaging, retail comms, .com copy, social copy

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Our challenge was to create a visual center and a retail toolkit that celebrates Damian Lillard's 6th signature shoe and the moments connected to each colorway.

Since Dame is always more than one thing at once, this duality is the key to his creativity. Therefore, creators never need to fit an image or try to be less than everything they are. That rebellious optimism is what influenced all the initial messaging.