Dame 5

Dame 5

Copywriting: Campaign Concept, Sell-in, Headlines, Video Concept, Product Messaging, Interview Scripts

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Dame’s 5th signature shoe had multiple colorway drops, each honoring a separate aspect of his incredible legacy as a son, leader, athlete, the list goes on. Our strategy positioned Dame as the Master of Ceremonies since he owns every stage he steps onto, turning heads and commanding attention. He’s a true MC.

From billboards to retail experiences and social videos and posts, we helped bring each unique shoe to market with the care and attention of diehard fans—which we are.